SAFE for Animals

SAFE empowers society to make kinder choices for animals.

SAFE’s vision is an Aotearoa New Zealand free of cruelty, a society where we nurture our instincts for compassion, and where we are kind to ourselves, animals and our planet.

SAFE’s Eat Kind programme helps Kiwis make kinder food choices that are better for the planet, animals and health, by offering FREE resources, such as the Plant-Based Starter Guide and the Plant-Based Challenge.