Sensitive Choice

Sensitive Choice® is a community service programme in New Zealand that aims to educate people about the importance of managing their asthma and allergies.

The programme aims to help you identify asthma and allergy-aware products. Community-conscious companies use the Sensitive Choice symbol on their packaging. You’ll find that reassuring blue butterfly on hundreds of products – from bedding to building products, from cleaning agents to carpets, vacuum cleaners, air purifiers, personal care products to the very paint you put on your walls.